What if your menu didn’t just serve snacks, but kicked off a proper battle?

At Le Duc, we believe that food should do more than just taste good; it should surprise people, bring them together and spark conversation. That’s why we’re introducing Battle of the Sours, an eye-catching new campaign in which two daring cheese appetisers go head-to-head. Guests don’t just choose a snack; they also pick a side: HOT or NOT. By combining trending flavours with familiar snack formats, the Battle of the Sours transforms an ordinary order into an interactive experience that encourages sharing, discussion and coming back for more.

Specially developed for the QSR and foodservice markets, this concept helps business owners stand out with distinctive menu items that tap into today’s key flavour trends. Whether it’s a snack to share, a premium side dish or part of a combo deal, Battle of the Sours brings commercial opportunities to the menu.

Meet the two challengers – Let the Battle begin!

HOT… – Sriracha Triangles combine creamy cheese with the sweet and spicy kick of sriracha and a fresh, slightly tangy twist, wrapped in a crispy, perfectly dippable triangle. Inspired by the global popularity of Asian street food flavours, this product fits seamlessly into the rapidly growing ‘spicy-sweet’ trend, where sweet and spicy come together in one surprising taste experience. The combination of familiar creaminess and adventurous flavours makes the Sriracha Triangles a perfect addition to any modern QSR menu.

💚… OR NOT – Cheese Pickle Bites: these creamy cheese bites have a fresh pickle twist and are coated in a delicious crispy coating. Pickle flavours are rapidly gaining popularity, particularly amongst Gen Z and Millennials, partly thanks to social media and the growing interest in bold flavour combinations. The Cheese Pickle Bites offer a surprising, contemporary taste experience in a familiar and accessible snack format that’s perfect for sharing or dipping.

Developed around today’s biggest food trends

Consumers are constantly on the lookout for new and distinctive taste experiences. Younger generations in particular are inspired by global cuisines, social media and street food concepts. From the explosive growth in sweet-and-spicy flavour combinations to the rise of fresh pickle flavours: bold flavours are increasingly shaping the menu.

With ‘Battle of the Sours’, Le Duc is responding directly to this trend. By combining globally popular flavour trends with familiar, cheese-rich snacks, they have created a concept that is both recognisable and innovative. This challenges consumers to try something new, without sacrificing the comfort that a cheese snack offers.

Designed for success in the QSR sector

As well as offering a distinctive taste experience, Battle of the Sours presents plenty of commercial opportunities for foodservice operators. Both products are ideal for combo deals, snack boxes, sharing concepts and as premium side dishes. Thanks to their eye-catching shape and distinctive flavour profiles, they are perfect for dipping, making them easy to pair with various sauces and creating additional upselling opportunities.

Furthermore, the concept aligns perfectly with the behaviour of the modern QSR consumer. Battle of the Sours appeals not only to adventurous Gen-Z consumers, but also to social snackers, flexitarians and lovers of rich, surprising flavour combinations. Whether it’s a snack on the go, a shared platter of nibbles or a premium addition to a meal, Battle of the Sours creates new moments to enjoy – and to come back for more.

So… Which side will your customer choose? Team HOT or Team NOT?!